Before your company looks beyond Europe for its next expansion, take a serious look at the Western Balkans. The region combines proximity to key European markets with skilled talent, competitive operating conditions and growing capabilities across IT, business services, finance, engineering and other knowledge-based sectors. On Friday, 25 September, investors,
The Western Balkans is becoming one of Europe's most attractive nearshoring destinations for companies looking to scale with highly skilled talent, competitive operating costs, and strong business connectivity. The region offers growing opportunities across ICT, business services, customer support, engineering, and shared services. Join us in Gothenburg for
For international companies evaluating where to build their next digital product, perceptions of a market can matter almost as much as its actual capabilities. The Western Balkans is still often viewed primarily through the lens of lower operating costs and outsourced development. Yet the experience of technology companies working internationally
For European companies facing shortages of specialised engineering talent, nearshoring can provide access to additional capacity without moving work far from core markets. But in engineering and digital transformation, capacity alone is not enough. The work is often complex, collaborative and closely connected to existing technical processes. Companies therefore need
Frankfurt hosted a business event where the Western Balkans was presented to German companies as one of the most promising European destinations for investments in the Global Business Services (GBS) sector, outsourcing and nearshoring. The event brought together representatives of German companies interested in expanding their business in Europe, who
For years, the Western Balkans has primarily been presented to international companies as a source of qualified talent at competitive operating costs. That remains part of the region’s value proposition, but it is no longer the full story. The growth of companies such as ZenDev demonstrates that the Western
Establishing operations in a new market is only the beginning. The real measure of success is whether a company can grow its team, expand its partnerships and contribute to the development of the wider business environment. In this video, Veljko Petrović, Regional Manager at Transcom, reflects on the company’s